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The
Third Story_Empathy
This is
the third oriental medicine clinic. From ‘Chaarm Korean Medicine Clinic’ that
proceeded as By Seog Be Seog began 5 years ago to ‘Aeichi Korean Medical
Clinic’ proceeding now, this is the third oriental medicine clinic to go
through our hands. In our country, the number ‘3’ holds a special meaning. Not
just for that reason but ‘Aeichi Korean Medical Clinic’ became an opportunity
for us to set a firm resolution and look back at our initial intentions. That
is why the thoughts on the meaning of ‘the third one’ has come.
I have been
working as a space designer for decades, and I realized that relationships with
people and everything that is done in the relationships with people are
important. And I think that the medium that connects everything that is done in
relationships is empathy. Usually, when a project proceeds, I wonder
considerably in the client’s perspective on what they would want to express in
the space. But in this project, I thought about how the intrinsic nature of the
desire to express is a message being sent that the client wants to empathize
with the public and their clients.
I had a
long talk when I first met with the director of ‘Aeichi Korean Medical Clinic’.
We continued to talk many times after deciding to work together, and the
director shared many stories. At that time, the nature of his job and patients
were the main topics of his stories. I felt that he wanted something of his to be
emphasized with another person and also himself empathize something of another
person.
The
familiar front of my home
At first,
I wanted to express strongly the story of the director and the sincerity beyond
it. However, the more meetings we had, I came to think that as time passes,
more than something being forced, persuaded or understood, things that can be
felt in the heart and soaks in naturally leaves a longer lasting impression. I
started designing hoping for the space to become a place where the patients who
come to the oriental medicine clinic feel peaceful and be able to talk about
everything about them. Just like the front of our childhood home in our
memories that are held in our hearts even now, like the memories of that
neighborhood…
Soaking
in
To create
that feeling, there are three key words planted in the space.
The first
is the simplified structure of the space. Except for functional structure, we
wanted to take out the structures for decoration. We wanted the message given
by the structure of the ‘Aeichi Korean Medical Clinic’ to be concise and
simple, that did not need any florid language.
And the
second is the devices for communication. We used objet to open the space and to
let light soak in so that by welcoming the outside elements naturally the
outside light can permeate into the space without disturbing the lifestyle and
also to naturally recognize the changes of the day in the space. In addition,
the walls are partially opened and doors are minimized to the extent that they
do not harm the function. I hoped that through the open section, an emotional
communication or bond of sympathy (even if it is not visual communication)
beyond space could form. And I think that looking at the space widely gave an
extra element that brought out an image of visual communication.
Finally,
we used a familiar and warm material that isn’t discomforting to anyone. New
and interesting materials continue to emerge, but I thought familiar and
friendly material corresponded with the message of ‘Aeichi Korean Medical
Clinic’.
Even
though this is an era when short and impactful images exist sporadically, the
things that come across the mind from time to time even now or the things that
we remember are the familiar things that we soaked in without even our knowing.
And I hope that ‘Aeichi Korean Medical Clinic’, as it made me realize that my
job as a space designer has soaked in naturally to me, will become a familiar
but long-lasting space that soaks in naturally to many people.
Lobby (Day)
Lobby (Day)
Lobby (Night)
Lobby (Night)
Lobby (Night)
Seating in Lobby (Day)
Lobby (Day)
Corridor (Day)
Corridor (Night)
Corridor (Night)
Corridor (Night)
Room For Medicine (Night)
Room For Medicine (Night)
Seating in Lobby (Night)
Seating in Lobby (Day)
Detail
Detail
Detail & Signage
Detail & Signage
Detail
Detail & Signage
Detail & Signage
Entrance
Entrance
Floor Plan
Elevation
Elevation
Elevation
Elevation
Elevation
Furniture Plan
Furniture Plan
Furniture Plan
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第十届 艾特奖商业空间设计获奖作品
历届艾特奖商业空间设计获奖作品
获奖者Junwoong Seog
BY SEOG BE SEOG started by the space designer Seog Jun-woong in 2013, Seoul, Korea. We design space and express the essence of space in a concise way. We work starts with finding the fundamental purpose of space through the abstract thinking that the client thinks. I think the end of our work is to give clients a visible performance. BY SEOG BE SEOG want people to be happy in the space we have designed.
历届商业空间设计获奖作品